A bit about us and where it all began...

We are Jo and Cindy, two friends, mothers and school teachers who share a passion for organisation with a touch of style. We met at Mother’s Group and instantly bonded over our love of coffee, teaching and our shared experience of being new mums. We are so similar in our likes and dislikes that we often joke that we are basically the same person!

After working together to make over Jo’s pantry and seeing the impact of our labels, the idea for The Label Store was born. We know the impact an ordered house can have on streamlining the day-to-day chaos that running a household can bring. Just because something is functional doesn’t mean it can’t look good too! One thing led to another and now everything in our houses are organised and labelled and we are ready to share our love of labels with the world!